Introduction
Staying ahead of the competition is important in the continually changing field of digital marketing.
Using the potential of artificial intelligence (AI) may give your marketing initiatives a competitive advantage.
What is AI?
Artificial Intelligence (AI) is a type of machine that perfectly replicates how the human brain works. Basic human skills, including language perception, learning, and comprehending cause-and-effect linkages, are present in AI applications. And these applications are being employed in a variety of fields on a daily basis.
However, AI tools are mostly used in Marketing activities, which assist humans in problem solving, design, and much more. When developing your marketing plan, you should consider using platforms that provide free AI technology to alleviate some of the demands on your personnel.
This post will teach you about the basic features of the essential free AI tools for digital marketing.
15 Essential Free Ai Digital Marketing Tools
Almost all marketing tools have begun to incorporate AI as a new function, and many of them are producing positive outcomes. AI not only provides fresh views but also accelerates your process. As a result, we have produced a list of the 15 essential AI tools for digital marketing for you.
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Google Analytics
With Google Analytics, you can monitor, quantify, and examine the performance of your website. Identify traffic sources, get useful information about your audience, and tweak your marketing tactics to increase conversions.
Grammarly
Grammarly: Use Grammarly’s AI-powered writing help to produce clear, powerful writing. It looks for grammatical, spelling, and punctuation mistakes and makes recommendations to improve readability and clarity.
Forms.App (form.app)
It enables users to create forms, surveys, and quizzes online. AI may be used to produce both the questions and the responses to these questions. Users on forms.app are not charged extra for the AI function. Users can easily design surveys and questionnaires.
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Furthermore, forms.app provides more than 1000 pre-made templates so that you can build forms and surveys in minutes without any coding experience even if you have never built one before. In its free plan, forms.app provides capabilities including conditional logic, money acceptance, signature collection, score computation, artificial intelligence (AI), sophisticated customization, and more.
MailChimp
MailChimp is the most commonly used email marketing tool. You may make modifications to the email content in accordance with your requests, thanks to the AI function.
It allows users to see how much their campaigns generate. AI marketing techniques for social media.
Surfer SEO
Surfer SEO is a top SEO tool that analyzes search term SERPs and compares content with top-ranking pages. It helps ensure content quality by analyzing semantic NPL terms, content length, and image numbers. Key features include scoring content against top articles, selecting country-specific SERPs per article, creating content briefs and outlines based on competitor content, and continuously monitoring content decay and quick wins.
Surfer SEO is ideal for website managers and content editors seeking to improve content quality.
Editors create content briefs and outlines, while Grow Flow monitors published content and detects content decay when it devalues due to age or less usefulness.
Jasper AI
Jasper is a general-purpose AI writer for marketers that makes use of GPT 3 technology and a customized LLM that has been trained on real-time marketing and sales writing. Additionally, it has SEO integrations, making it a long-format content generator for SEO material that ranks at the top of SERPs.
Jasper has a number of capabilities, such as Surfer SEO integration, Jasper Chat for authoring content in a ChatGPT-styled UI, and Jasper Art for producing graphics based on brief text instructions.
Jasper is a well-known and profitable online AI writing service that provides superior AI writing compared to other AI writers that utilize the GPT 3 API to generate material in a straightforward manner.
It is the ideal tool for content writers and communication experts who produce more than 4000 words of material each week.
Adzooma
Adzooma is an AI-powered ad management platform that handles advertisements across several channels, including Google advertisements and Meta, and offers best-in-class AI suggestions.
It offers easy ad scores and metrics, allowing users to track their ads’ performance and make changes.
Adzooma also offers tools for website SEO and local listing and review management.
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It offers AI-powered campaign creation and optimization across ad networks, as well as SEO performance insights with action steps.
Adzooma is ideal for digital advertisers and SEMs, providing a comprehensive solution for managing local listings and reviews.
Tidio
Tidio is a comprehensive chatbot platform that combines traditional workflow-based chatbots with AI capabilities. The Tidio+ plan offers users the ability to create AI-driven bots that deliver unique customer interactions, reduce churn rates, and build customer loyalty.
This customizable chatbot is perfect for marketers performing CRO functions such as conversion rate optimization.
Tidio+ offers unlimited chat interactions, smooth handoff between chatbots and live agents, integrated help tickets, and cloud-based access through mobile apps and desktop applications.
It also integrates with WooCommerce and Shopify for conversational shopping experiences.
Tidio is ideal for marketers working in CRO or eCommerce, as it can significantly increase conversions by answering customer questions and embedding shopping experiences in a chat interface. Although Tidio+ is expensive, non-AI chatbot options are worth it for eCommerce marketers.
SEMrush
Stay ahead of the competition with SEMrush’s AI-powered digital marketing toolkit. Conduct competitor analysis, keyword research, track rankings, and gain valuable insights to refine your marketing strategies.
Buffer
With Buffer, you can easily schedule, publish, and analyze your social media updates.
In order to ensure optimal reach and engagement, its AI-powered algorithms assist in determining the optimum moments to interact with your audience.
Canva
With Canva, you can easily create eye-catching graphic material. With the help of the many templates, stock photos, and customization possibilities offered by this user-friendly design tool powered by AI, you can create eye-catching visuals for your marketing campaigns.
AnswerThePublic
Use AnswerThePublic to find out what questions and subjects are popular in your business. With the help of this AI-driven technology, you can successfully meet the demands of your audience by gaining insightful information for content production.
Google Trends
Use Google Trends to stay current on the most recent search trends. Determine hot themes, research keyword popularity, and adjust your content and marketing strategies to suit popular tastes.
BuzzSumo
Discover trending content ideas and track their performance using BuzzSumo. This AI-driven tool allows you to identify influencers, analyze competitor content, and optimize your content marketing strategy.
Hotjar
Gain valuable user insights with Hotjar’s AI-enhanced heatmaps and behavior analytics. Understand user behavior, optimize your website’s user experience, and increase conversions.
Conclusion
In conclusion, utilizing AI-powered digital marketing solutions may greatly improve your online visibility and boost your marketing initiatives. You can improve your strategy, get greater outcomes, and eventually exceed the competition by utilizing these 15 free tools. Take advantage of AI’s potential to advance your digital marketing!
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Remember that success in the digital era necessitates constant learning and flexibility. Be consistently engaged, try out new technology, and hone your strategies if you want to keep up in the quick-paced world of digital marketing.
